Recycling, Elevated

I understand that recycling should be automatic and done out of the goodness (and / or self-preservation instinct) of one's own heart.

I understand that even if we all recycled, it still wouldn't be enough -- we need to drastically curb, if not stop, our consumption of one-time-use goods.

I understand that we should be moving toward beverages that come from rivers and fruit trees and herbs, not bottles and chemicals and processing plants.

But I can't see something like this and not be encouraged.  An Austin architectural firm has found a way to make recycling entertaining, and to help concertgoers work together to create a temporary thing of beauty, all while calling attention to a problem most people just don't want to think about -- the incredible amount of trash we generate and the lack of options about what to do with it.

Cup City, you just made my day.